http://katmwhite.com/writing daily 0.75 2016-02-29 http://katmwhite.com/writing/teens-and-technology monthly 0.5 2024-09-23 http://katmwhite.com/writing/teens-and-technology-a-food-court-ethnography monthly 0.5 2024-09-23 http://katmwhite.com/writing/an-overview-and-analysis-of-place-branding monthly 0.5 2024-09-23 http://katmwhite.com/writing/wu-re-do monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456675389660-GJ1O1AYTA7UN9B8AKLBJ/image-asset.jpeg Writing - WU Re-Do Social Media Event http://katmwhite.com/writing/two-buy-too-much monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456678703222-E55MDZG4XIPR73B61FY4/image-asset.jpeg Writing - Two Buy Too Much http://katmwhite.com/writing/the-future-of-the-pointe-shoe monthly 0.5 2024-09-23 http://katmwhite.com/writing/category/Feature+Stories monthly 0.5 http://katmwhite.com/public-relations daily 0.75 2016-02-29 http://katmwhite.com/public-relations/2016/2/28/wu-re-do-social-media-event monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456708137513-UQBHXSNFLS1SU3P762HI/image-asset.jpeg Public Relations Writing - WU RE-DO SOCIAL MEDIA EVENT http://katmwhite.com/public-relations/2016/2/28/vyl6kcb1opjs0gr4xf44vxn9fcuvun monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456708833766-3EMMSDFKFQGXLRRI4ICF/image-asset.jpeg Public Relations Writing - Two Buy Too Much http://katmwhite.com/research daily 0.75 2016-02-29 http://katmwhite.com/research/2016/2/29/teens-and-technology-a-food-court-ethnography monthly 0.5 2024-09-23 http://katmwhite.com/research/2016/2/28/an-overview-and-analysis-of-place-branding monthly 0.5 2024-09-23 http://katmwhite.com/media-writing daily 0.75 2016-02-29 http://katmwhite.com/media-writing/teens-and-technology monthly 0.5 2024-09-23 http://katmwhite.com/media-writing/2016/2/28/the-future-of-the-point-shoe monthly 0.5 2024-09-23 http://katmwhite.com/news daily 0.75 2020-02-03 http://katmwhite.com/news/2017/4/5/athletic-wear-print-campaign-7bwh6 monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494362292395-TJRPS54MB790NY4ZKW77/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg News - Athletic Wear Print Campaign http://katmwhite.com/news/2017/4/5/new-portraits-are-in-8m89z monthly 0.5 2024-09-23 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1494362439367-PO9PEPLE4Q7Q84HUJEWT/image-asset.jpeg News - New Portraits Are In! Image Title, 2017 http://katmwhite.com/istanbul-place-branding daily 0.75 2020-04-20 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802427879-8HYJ7HCIDJ83313SMCT9/image-asset.jpeg Istanbul Place Branding "Take a sip of a culture so bold and refreshing it rivals your favorite martini. Come to a place where you can watch the sun come up surrounded by the vibrant blues of the city lights. Istanbul is a cultural cocktail of daring attractions and exciting experiences. Itʼs an urban adventure, where the nightlife fuses ancient tradition with modern zest for a uniquely intoxicating vacation. Hereʼs to taking a drink of liquid courage and going somewhere new. Itʼs time to let loose, time to take a break. Itʼs time to go on more than a vacation. Itʼs time to go on an adventure. Go online to plan yours today." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802844831-91GAKC71Y1YQ46RPOZGH/image-asset.jpeg Istanbul Place Branding The online portion of this campaign is based around an augmented reality app for iPhone and Android devices called Istanbul It. This app allows users to virtually transform their surroundings into Istanbul to prove that “Istanbul does it better.” https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807526761-RCFRALDNV5W2F7R4XM9F/image-asset.jpeg Istanbul Place Branding This letter is enclosed in the direct mail package. "Istanbul is the up-and-coming destination for adventurers like yourself. For a limited time, you can book your trip to Istanbul through goturkey.com and get 30% off your airline tickets for the vacation you really want. We also want you to let us know what adventures you have. So weʼve given you your own disposable camera and a photo challenge to use when you get here. Not into disposable cameras? Thatʼs cool too. Just download our app Istanbul It and follow us on Instagram @Istan-bul_It Complete the challenge, send in your photos, and be entered to win a free trip to Istanbul*, because we know youʼll want to come back." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807565993-S2RNYZL4PUF8SOLOWJFW/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803879390-VHBZXU9E2Y4YWWKWO1ZF/image-asset.jpeg Istanbul Place Branding A television commercial supplements the print and digital campaigns, using humor and related imagery and language to tie the campaign together. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803461874-2UH9UPHKWKRDAFHIRAPX/image-asset.gif Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807616162-FBCKRLPU8U8IHG1HYF18/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803144312-2R2A1RK844WC6ZAUKGDM/image-asset.jpeg Istanbul Place Branding When a user Shares a photo, it is posted to Facebook or Instagram (the platform is up to the user) and a hashtag #istanbuldoesitbetter will be automatically posted with the picture, along with the hashtag for the app #istanbulit and a link to the microsite istanbulit.com. An Instagram feed, @Istanbul_It, will post a daily user-generated app capture with the hashtags for a two week period and credit the user who posted it originally. Istanbul It will also have a Facebook page that posts the same daily photo for the same length of time, each post having the hashtags. In the about sections, there will be links to istanbulit.com and goturkey.com. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807592947-ODAGSX0IK11ADQ02YM2O/image-asset.jpeg Istanbul Place Branding The direct mail package is a faux photo envelope, containing a series of photos of someone else’s adventurous Istanbul vacation along with the letter, camera, photo challenge, and return address labels. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802825380-PHX77WTMYNGH8ARVX6T1/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802921752-IE46M00VTNL34WDPYW0T/image-asset.jpeg Istanbul Place Branding The app will allow users to hold their phone up to what they are seeing to experience an Istanbul version of their surroundings . Users can then capture the image using the capture button at the bottom of the screen, and using the menu button at the top left, Share their capture and See More captures like theirs. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803354638-5A5J35A9I8USH88QXTCH/image-asset.png Istanbul Place Branding An online ad will promote the app. The animated skyscraper ad will show an unattractive man dancing on the beach, turning into a belly dancer in Istanbul when scrolled over. The ad will read “Choose your vacation wisely” at the top, with the hashtag #istanbuldoesitbetter appearing when scrolled over, and will send users to the microsite when clicked on. This ad will appear on related travel and vacationing sites. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802287882-8NTIA6BR6ZJAW0ASHRKP/image-asset.jpeg Istanbul Place Branding "Raise your glass to a city so rich with culture that every sip has its own unique flavor. Come to a place where you can celebrate the excitement of trying something new. Istanbul has been aged and refined, thousands of years in the making. Itʼs a blend of the sweetest notes of Europe and the tang of Asia, where you can experience the best the world has to offer. Hereʼs to having the time of your life. Itʼs time to experience what Istanbul has in store for you. Itʼs time to go on more than a vacation. Itʼs time to go on an adventure. Go online to plan yours today." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802693900-96I6EFDXOJKVG66P6K60/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807592947-ODAGSX0IK11ADQ02YM2O/image-asset.jpeg Istanbul Place Branding The direct mail package is a faux photo envelope, containing a series of photos of someone else’s adventurous Istanbul vacation along with the letter, camera, photo challenge, and return address labels. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802844831-91GAKC71Y1YQ46RPOZGH/image-asset.jpeg Istanbul Place Branding The online portion of this campaign is based around an augmented reality app for iPhone and Android devices called Istanbul It. This app allows users to virtually transform their surroundings into Istanbul to prove that “Istanbul does it better.” https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803879390-VHBZXU9E2Y4YWWKWO1ZF/image-asset.jpeg Istanbul Place Branding A television commercial supplements the print and digital campaigns, using humor and related imagery and language to tie the campaign together. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803461874-2UH9UPHKWKRDAFHIRAPX/image-asset.gif Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802427879-8HYJ7HCIDJ83313SMCT9/image-asset.jpeg Istanbul Place Branding "Take a sip of a culture so bold and refreshing it rivals your favorite martini. Come to a place where you can watch the sun come up surrounded by the vibrant blues of the city lights. Istanbul is a cultural cocktail of daring attractions and exciting experiences. Itʼs an urban adventure, where the nightlife fuses ancient tradition with modern zest for a uniquely intoxicating vacation. Hereʼs to taking a drink of liquid courage and going somewhere new. Itʼs time to let loose, time to take a break. Itʼs time to go on more than a vacation. Itʼs time to go on an adventure. Go online to plan yours today." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807565993-S2RNYZL4PUF8SOLOWJFW/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803144312-2R2A1RK844WC6ZAUKGDM/image-asset.jpeg Istanbul Place Branding When a user Shares a photo, it is posted to Facebook or Instagram (the platform is up to the user) and a hashtag #istanbuldoesitbetter will be automatically posted with the picture, along with the hashtag for the app #istanbulit and a link to the microsite istanbulit.com. An Instagram feed, @Istanbul_It, will post a daily user-generated app capture with the hashtags for a two week period and credit the user who posted it originally. Istanbul It will also have a Facebook page that posts the same daily photo for the same length of time, each post having the hashtags. In the about sections, there will be links to istanbulit.com and goturkey.com. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807526761-RCFRALDNV5W2F7R4XM9F/image-asset.jpeg Istanbul Place Branding This letter is enclosed in the direct mail package. "Istanbul is the up-and-coming destination for adventurers like yourself. For a limited time, you can book your trip to Istanbul through goturkey.com and get 30% off your airline tickets for the vacation you really want. We also want you to let us know what adventures you have. So weʼve given you your own disposable camera and a photo challenge to use when you get here. Not into disposable cameras? Thatʼs cool too. Just download our app Istanbul It and follow us on Instagram @Istan-bul_It Complete the challenge, send in your photos, and be entered to win a free trip to Istanbul*, because we know youʼll want to come back." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802825380-PHX77WTMYNGH8ARVX6T1/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802693900-96I6EFDXOJKVG66P6K60/image-asset.jpeg Istanbul Place Branding https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802287882-8NTIA6BR6ZJAW0ASHRKP/image-asset.jpeg Istanbul Place Branding "Raise your glass to a city so rich with culture that every sip has its own unique flavor. Come to a place where you can celebrate the excitement of trying something new. Istanbul has been aged and refined, thousands of years in the making. Itʼs a blend of the sweetest notes of Europe and the tang of Asia, where you can experience the best the world has to offer. Hereʼs to having the time of your life. Itʼs time to experience what Istanbul has in store for you. Itʼs time to go on more than a vacation. Itʼs time to go on an adventure. Go online to plan yours today." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456802921752-IE46M00VTNL34WDPYW0T/image-asset.jpeg Istanbul Place Branding The app will allow users to hold their phone up to what they are seeing to experience an Istanbul version of their surroundings . Users can then capture the image using the capture button at the bottom of the screen, and using the menu button at the top left, Share their capture and See More captures like theirs. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456803354638-5A5J35A9I8USH88QXTCH/image-asset.png Istanbul Place Branding An online ad will promote the app. The animated skyscraper ad will show an unattractive man dancing on the beach, turning into a belly dancer in Istanbul when scrolled over. The ad will read “Choose your vacation wisely” at the top, with the hashtag #istanbuldoesitbetter appearing when scrolled over, and will send users to the microsite when clicked on. This ad will appear on related travel and vacationing sites. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1456807616162-FBCKRLPU8U8IHG1HYF18/image-asset.jpeg Istanbul Place Branding http://katmwhite.com/gym-rebranding daily 0.75 2020-04-20 https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459863013233-JNF5E0BG5YGX4519HJYD/image-asset.png Big Wayne's Gym Rebranding A magazine ad is placed in local business magazines. The copy reads, "Get ready to get buff. Big Wayne's Gym in downtown Rock Hill offers 24 hours of muscle pumping equipment so you can get big on your own time." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828161613-K0UAJXFWKHF2VBQA1HOT/image-asset.jpeg Big Wayne's Gym Rebranding A workout log is given to new members upon signing up, acting as a regular reminder of the brand and the consumer's relationship with it. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828076362-DWB7PRWJDX6W33LQYG6T/image-asset.jpeg Big Wayne's Gym Rebranding A newspaper ad appears in the Rock Hill newspaper, sporting the same tagline and similar imagery to follow through with the campaign's tattoo theme. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459827372880-B2O7LZM2D1PRYYU1SRV6/image-asset.png Big Wayne's Gym Rebranding This shirt, to be given to new members who join during the rebrand campaign, shows the new logo of the gym. The location of the gym also appears on the shirt, to increase awareness as well as indicate the members' home gym in the event of expansion. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828131435-KDJQD3DUX68MXT62F1IW/image-asset.jpeg Big Wayne's Gym Rebranding New banner signage was created for the outside of the gym. The banners would go on either side of the entry way, increasing the business's curb appeal and potentially their foot traffic. I incorporated a female into this portion as well to appeal to women in the target as well. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459827433361-Z92G2HWNHJNP9RDZ8RHP/image-asset.png Big Wayne's Gym Rebranding A billboard, using enticing close-up imagery of the ideal audience member, uses the new tagline "Get Big." The emphasis of the billboard, however, is the 24-hour aspect of the gym, as well as its location. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828109800-FWCIYNEW23Y3K2GP24XX/image-asset.jpeg Big Wayne's Gym Rebranding When potential members inquire about the gym, they are provided with a guest pass for a free trial. The guest pass reflects the brand strategy, using this interaction as another touchpoint for brand communication. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828076362-DWB7PRWJDX6W33LQYG6T/image-asset.jpeg Big Wayne's Gym Rebranding A newspaper ad appears in the Rock Hill newspaper, sporting the same tagline and similar imagery to follow through with the campaign's tattoo theme. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459827433361-Z92G2HWNHJNP9RDZ8RHP/image-asset.png Big Wayne's Gym Rebranding A billboard, using enticing close-up imagery of the ideal audience member, uses the new tagline "Get Big." The emphasis of the billboard, however, is the 24-hour aspect of the gym, as well as its location. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459827372880-B2O7LZM2D1PRYYU1SRV6/image-asset.png Big Wayne's Gym Rebranding This shirt, to be given to new members who join during the rebrand campaign, shows the new logo of the gym. The location of the gym also appears on the shirt, to increase awareness as well as indicate the members' home gym in the event of expansion. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459863013233-JNF5E0BG5YGX4519HJYD/image-asset.png Big Wayne's Gym Rebranding A magazine ad is placed in local business magazines. The copy reads, "Get ready to get buff. Big Wayne's Gym in downtown Rock Hill offers 24 hours of muscle pumping equipment so you can get big on your own time." https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828161613-K0UAJXFWKHF2VBQA1HOT/image-asset.jpeg Big Wayne's Gym Rebranding A workout log is given to new members upon signing up, acting as a regular reminder of the brand and the consumer's relationship with it. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828109800-FWCIYNEW23Y3K2GP24XX/image-asset.jpeg Big Wayne's Gym Rebranding When potential members inquire about the gym, they are provided with a guest pass for a free trial. The guest pass reflects the brand strategy, using this interaction as another touchpoint for brand communication. https://images.squarespace-cdn.com/content/v1/567d3fe6a2bab84261ebb2fa/1459828131435-KDJQD3DUX68MXT62F1IW/image-asset.jpeg Big Wayne's Gym Rebranding New banner signage was created for the outside of the gym. The banners would go on either side of the entry way, increasing the business's curb appeal and potentially their foot traffic. I incorporated a female into this portion as well to appeal to women in the target as well. http://katmwhite.com/fashion-carson daily 0.75 2024-09-23 https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1475037473528-9ZDPPO9C8Y38GOXLNCUP/20150720-032A9634-Edit-color.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1475038112628-DZDBCM2WXJ9IIT7RQ93X/20150620-20150620-032A3307-Edit.jpg Fashion - This is the image caption Title (Copy) This is the image caption Title This is the image caption Description lorem ipsum dolor sit amet. https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470440966579-FAIWXX4BOO8I6V4FBE3U/20150620-20150620-032A2069-Edit.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470870268501-DQSDCDXHVQBQEQK8MEP7/20150615-20150615-20150615-032A9525-Edit-Edit.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470440962652-R9LPDTL6OZI7QZQI9TG0/20150317-3I5C9059-Edit.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470440946367-AJHCHNJBVOPAPX6FUVQP/cuero-and-mor-editorial-Lookbook+3-FINAL.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470439958967-PFCYLA1QL8QMJ0HGL59K/ABASI+ROSBOROUGH+REDEMPTION+12.jpg Fashion https://images.squarespace-cdn.com/content/v1/572a77704d088e15d92ee8f5/1470440373358-Z65VJ4H388OE2ZO8D0B0/ABASI-ROSBOROUGH-SHADOW-11-crop.jpg Fashion - 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